MIQL was designed to solve a problem most sales teams already know too well. Great frameworks exist, but adoption breaks down when they are too heavy, too abstract, or too disconnected from how teams actually work day to day. MIQL does not replace MEDDPICC, Challenger, or GAP. It operationalizes them.
Most teams already speak MEDDPICC, Challenger, or GAP language. MIQL respects that investment. Instead of introducing new terminology or forcing a wholesale process change, MIQL aligns those ideas into a single, lightweight system that works across roles. Sellers keep the language they know. Leaders get the evidence they need. Enablement finally gets consistency. This makes MIQL easier to adopt because it feels familiar from day one.
Traditional frameworks often fail at the point of execution. They rely on discipline, documentation, and memory. MIQL is designed to fit into the flow of work instead.
Reps use MIQL because it helps them win deals faster.
Leaders trust MIQL because it reflects reality.
Frameworks describe how deals should work. MIQL shows you how deals are actually working right now. By connecting reps, coaches, and leaders through Focus Frames and the MIQL mobile application, teams move from static qualification to continuous deal awareness. This is where MIQL becomes more than a framework. It's a predictable success system.
MIQL replaces opinion based forecasting with shared evidence.
No translation layers. No CRM chasing. No last minute surprises.
Higher adoption across the field. Faster, cleaner deal progression. Defensible forecasts at every level.
MIQL works because it fits how modern revenue teams operate. Simple enough to use every day. Strong enough to trust in the forecast call.
MIQL does not compete with your existing models or prcesses - It makes them turbocharges them at scale.

Simple enough for every rep. Strong enough for every forecast.
MIQL draws from the rigor of MEDDPICC, the insight of Challenger, and the focus of GAP - without the complexity.
Touch-to-Teach™ | learn quality deal management at your pace, when you need it most, right from your device

Talk to it or type it in. Manage deal velocity and get leadership support in real time - the moment it is needed!
AE | SE | CSM
For individual sellers, the AE Focus Frame improves qualification and injects velocity into deals that stall. The easiest way to pressure test opportunities, surface risk early, and move deals forward with confidence. No extra process. No added admin. Just clarity on what to do next.
RD | RVP | Enablement
The Coaching Frame provides clear guidance for coaching conversations and deal reviews. It creates consistency in how deals are evaluated and coached so feedback is grounded in evidence and easy for reps to act on immediately.
SVP | Operations | CRO
Deliver defensible forecasts based on real deal evidence. Dashboards reflect true deal health, risk, and readiness so leaders can trust the number without chasing CRM updates or relying on seller narratives.







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The MIQL Method
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